As part of the “From 0 to 100” special exhibition, Audi museum mobile is presenting one of the most exciting moments in the history of AUDI AG: the company entering the upper executive class with the Audi 100. From March 28 to June 24, 2018, visitors can expect to see 15 variants of this historically important model which the company premiered 50 years ago.
The Audi 100 won the “Golden Steering Wheel” award five times, was crowned “Car of the Year” twice and was also voted “World Car of the Year” by a panel of motoring journalists. In all, 3.2 million units were sold which demonstrates the success which this model experienced. The premiere of the Audi 100 in 1968 was preceded by a turbulent history because its development was actually started in secret.
In the mid-1960s, Volkswagen AG acquired Auto Union GmbH and prevented the company from developing any new models. This stipulation to only look after the existing models was ignored by Ludwig Kraus, then Technical Director at Auto Union GmbH. In 1965, Kraus wanted to expand the range of vehicles which the resuscitated Audi brand offered. He saw adding a model in the executive segment as the only way to keep an independent Auto Union GmbH afloat in a time when the Ingolstadt plant was being used for production of the VW Beetle. Without informing Volkswagen, Kraus developed and subsequently presented the concept before it was eventually given the go-ahead from the team in Wolfsburg. Very quickly, the capacity of the Ingolstadt plant was pushed to its limits and thus Auto Union shifted the entire production of the Audi 100 to the Neckarsulm works in 1970. From the first series alone, the company sold 800,000 units.
A car from this model generation is also on show at the “From 0 to 100” exhibition, as are a further 14 variants from the different model series. Among the vehicles exhibited are the Audi 100 Cabrio from 1969, the Audi 100 C1 electric passenger car from 1976 and the Audi research car from 1981. These shed some light on previously little-known facets of the model and demonstrate both a ground-breaking design and a number of technical innovations. Highlights of the Audi 100 include its world-best aerodynamics value, the first fully galvanized body on an executive sedan and the quattro permanent all-wheel drive system. Equally on show is the Audi Duo, which not only features a 136-hp five-cylinder engine, but also an electric motor, thus making it the first hybrid vehicle of the Audi brand. The brand with the four rings presented this concept study on the basis of an Audi 100 at the Geneva International Motor Show in March 1990. Since 1995, the Audi A6 has continued the success story of the Audi 100. An Audi A6 2.8 quattro from the first model series rounds out the new “From 0 to 100” special exhibition.
The Audi museum mobile at the Audi Forum Ingolstadt is open daily from Monday to Friday from 9.00 a.m. to 6.00 p.m., and on Saturdays, Sundays and public holidays from 10.00 a.m. to 4.00 p.m.
Article source: www.audi-mediacenter.com
Share This Post:
ABOUT THE AUTHOR
“ We’re a trusted family business specialising in VW/Audi. We look after anything from basic servicing on Golf and Octavia models to specialist maintenance on ultra-sophisticated Audi R8 and Audi RS ranges. Our skills, experience and facilities match any main VW or Audi main dealer. But our labour rates are much less.
Our team offers decades of experience on Volkswagen Group vehicles for road and track. They gained their experience in the UK, Europe and North America. And with it, truly amazing diagnostic skills. Don’t take our word, please read our reviews. By the way, for personal service, you’ll liaise directly with the technician working on your vehicle. Often, it’ll be one of the business owners.”